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ABOUT
About Me

Associate Creative Director with 20+ years of experience building integrated campaigns and brand experiences across healthcare, pharma, beauty, and consumer industries. I specialize in transforming complex ideas into clear, emotionally resonant storytelling across digital, video, experiential, and multichannel platforms.

My background spans creative direction, brand systems, campaign development, and team leadership, partnering closely with strategy, copy, production, and client stakeholders to bring impactful ideas to life. I’m passionate about building work that not only performs, but creates meaningful connections between brands and audiences.

Creative Capabilities
  • Team Leadership & Mentorship

  • Cross Functional Collaboration

  • AI Assisted Creative Workflows

  • Production & Shoot Oversight

  • Presentation & Client Engagement

  • Creative Direction & Concepting

  • Integrated Campaign Development

  • Brand Identity & Visual Systems

  • Digital, Video & Experiential Design

  • Storytelling & Content Development

Tools & Platforms

Adobe Creative Suite • Figma • OmniAI • Runway • Firefly • OpenAI • ElevenLabs • XD • Microsoft Office • Workfront

PORTFOLIO

Syneos Health

Responsible for and ownership of brand messaging, visual identity, design, execution, and production of all materials such as pitch work, journal ads, starter kits, direct mail, info-graphics, interactive value props, websites, e-blasts, web banners, trade show booths, and other collateral material for assigned accounts. Developed creative concepts in partnership with senior copywriters, designers, vendors and developers. Partner with project and account management teams to ensure creative concepts are strategically on target and on schedule. Utilization of current communications technology and media channels to meet brand marketing objectives. Provide supervision and support to core brand team members.

Genentech
Heron
Celegene
Celegene Video
Alkermes
Relypsa
Gilead
Merrimack
DSI
Interactive IVA Video
Pfizer
Pitch Work/Misc.

SalonCentric

Conceptualized design and concept of direct mail, sales collateral, catalogs, and internal/external promotions; designed event promotions, including invitations, signage, banners, and posters; filmed and edited informational video; photographed products; managed workload; archived files and imagery. Responsible for developing creative solutions within the company branding standards as well as new standards.

Price Chopper

Designed and produced weekly chain ads; created visionary solutions that supported brand strategies; designed annual magazines, direct mail, and logos; prepared files for print. Able to work successfully with multiple personalities in a team environment. Displayed excellent multitasking abilities under tight deadlines in a fast-paced design environment.

Freelance

A variety of produced work; Generated logo concepts; designed menus, business cards, flyers, and brochures; photographed; edited text; created bookcovers, Web banners, kiosk signs, music CD designs, and media press kits; and prepared digital files for print.

Just for fun

I like to have a little creative fun with drift wood and make wall art for my house and gifts for friends. Drift wood was picked up at a local California beach.
Stained and varnished.

CONTACT
HOW TO CONTACT ME
SEND ME A NOTE
FOLLOW ME

LAT2122@yahoo.com



Tel: 518.588.5517

  • LinkedIn - White Circle

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